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Operations
How AI is changing mobile growth teams.
A new operating model is emerging — small teams, immense surface area.
January 20269 min read
The mobile growth team of 2026 looks structurally different from the team of 2022. The headcount is roughly the same; the surface area is ten times larger.
Creative production has moved from a brief-and-wait cycle to a near-continuous pipeline. ASO experimentation has shifted from quarterly attempts to weekly ones. Reporting that used to take a senior analyst three days is now written by the analyst over coffee.
The teams that compound the fastest are not the teams adopting the most AI tools. They are the teams that have rebuilt their workflow around AI as a substrate — not a feature.
